marketing

102 Be the best version of yourself

Awareness It’s time to flesh out the skeleton of this popular topic. It appeared in articles 33 and 34 and was reviewed in article 80 in relation to Dr. Hardy’s book. It is part of healthy self-image and PMA, positive mental attitude. Article 96 connected the idea to our purchases in the busines world: People are paying for better versions of themselves. I expressed my goal setting method in articles 86 and 100. I take a scientific approach, identifying and alleviating what holds back the better self. Contemporary marketing teaches potential buyers that they have pain which should be cured …

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47 Made-for-you (MFY)

In my current business, I was offered made-for-you startup packages. Companies, trainers, and coaches were eager to sell complete systems they had used so that I would get the same results. I did not buy. There are flaws in the logic. (1) Why should “made-for-you” copies suddenly perform again in my tiny market exposure? (2) “Proven results” follow skill and cleverness, not static packaged systems. (1) Once lucrative patterns have likely run their course, or they wouldn’t be for sale. Developers exploit (apply)their cash-cow techniques instead of selling them to me. If their platform does not expand on autopilot for …

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