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47 Made-for-you (MFY)
In my current business, I
was offered made-for-you startup packages. Companies, trainers,
and coaches were eager to sell complete systems they had used so
that I would get the same results. I did not buy.
There are flaws in the
logic. (1) Why should “made-for-you” copies suddenly perform
again in my tiny market exposure? (2) “Proven results” follow
skill and cleverness, not static packaged systems.
(1) Once lucrative
patterns have likely run their course, or they wouldn’t be for
sale. Developers exploit (apply)their cash-cow techniques
instead of selling them to me. If their platform does not expand
on autopilot for them any longer, autopilot won’t help me either
in my minute market exposure.
(2) Economic conditions
are volatile, and markets are fickle. Marketing requires quick
reflexes. Successful developers predict the market and adapt to
what it will need. That does not describe worn-out made-for-you
formulas. If I follow a fixed checklist, I am at a loss when
something in my situation doesn’t match the template.
Adaptability is missing.
On the other hand, I have
bought legitimate business training from teachers and schools who
recognize my need to understand what I am doing. They do not
limit to static formulas. Instead, they lead me through exercises
that develop my judgment and skill. After enough homework and
experience (passage of time), I develop business ability. As in a
formal university, the best teachers build my independence and
accept me as a colleague.
There is no strict
good/bad demarcation between vendors. Practical value is the
amount of meaningful growth a program brings to a diligent
student, and the result always depends on my performance, too.
The offer that appeals to me is the one that makes me
The hatchery exhibit at
the local museum teaches that if somebody “helps” by cracking the
shell for an emerging chick, the chick dies. The exercise of
breaking the shell from the inside is the stimulation that gives
a passive blob independent growth. Before hatching, the organism
has potential. It requires exhausting effort to abandon the
protection of the shell and realize that potential.
This applies to my
business. Rising to a higher level is not what I buy or am given.
It is what the challenges make of me. That has little to do with
money. People often bypass higher income to choose that which has
more meaning in their lives.
My parents were less
interested in my compliance than they were in my understanding.
They wanted me to follow directions, but they said explicitly
that the immediate behavior was less important than my lifelong
understanding of principles. The unwavering question was “do you
understand why you should do this?” They prepared me for
independence instead of blind obedience inside the
Other parents use the
made-for-you approach. They construct rules and check off boxes
as their children qualify for immediate rewards. The system works
for training dogs. I have heard adults who were trained that way
say “now that I can provide for myself, I don’t need to follow
those rules any longer.” Obesity is only one of their
Some of my learning,
measured by content, extends beyond what my parents taught me.
Some situations I can improve more easily than they did. The real
value they imparted was the practice of perpetual learning, never
considering the book-in-progress finished, always anticipating
more light. One significant testament to their success is that my
children stand on much higher ground than I do. Recognizing that
as achievement is one of the lessons I learned from my
Being For Others Blog copyright © 2020 Kent Busse
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